graphic design
Welcome to my graphic design portfolio! This collection showcases some of my favourite projects. From product toolkits and brand identity design to board games and social media campaigns - here's a wide range of my creative solutions, tailored to diverse goals and audiences.
Enjoy the showcase!
Baby Shark's Big Show
I joined the Baby Shark team in 2021 to work on the first season of Baby Shark’s Big Show on a one-off contract. My role involved creating social media and marketing assets to support the show‘s initial release.
In 2022, following the success of the initial marketing campaign, I was invited back to oversee the production of digital assets for the second season. This expanded role encompassed a broader range of media, including digital content for social media and print materials for schools and aquariums across the UK.
Saw Grinders’ Union
In 2022, I was approached by Saw Grinders‘ Union to revamp their brand identity. Collaborating with the owner and a consultant, I developed a fresh, exotic aesthetic that resonated with the venue‘s high-end atmosphere. Drawing inspiration from the teal tones of the building’s interior, the exotic flair of their cocktails and the geometric shapes of the bar, I designed a cohesive brand suite, including cocktail, food, and brunch menus, A-boards, animated TV displays, and custom aprons for the staff uniforms. This comprehensive rebrand elevated the venue’s visual identity and customer experience, cementing SGU’s reputation as one of Sheffield’s most stylish spots.
Daily Bread
I worked with Daily Bread, a food delivery company specialising in Nigerian cuisine, to create a vibrant and culturally resonant brand identity. I drew inspiration from bold, geometric patterns from across Africa and used vibrant colours to echoe the rich flavours of their dishes. This included packaging for their takeaway boxes, promotional flyers, and digital marketing materials, all of which captured the essence of their culinary heritage while appealing to a modern audience. The result was a cohesive brand that celebrated the authenticity of Nigerian food in a fresh, contemporary way.
Blondie's Bakehouse
Blondie‘s Bakehouse, a local bakery, approached me to completely rebrand their business. I developed a fresh brand identity that blended a playful, illustrated brand pattern with an inviting and youthful feel, while also maintaining a touch of class. The rebrand transformed the bakery’s image, making it more approachable and modern, yet still sophisticated enough to appeal to a wide range of customers. The new identity captured the essence of Blondie‘s Bakehouse, bringing together fun and elegance in a way that resonated with their community.
marketing campaigns
Roadtrip Ready
At The Motoring Organisation, I devised the Roadtrip Ready marketing campaign to remind customers of the memorable summer experiences that rely on having a reliable car. The campaign focused on evoking the excitement of road trips, holidays, and spontaneous adventures, all while highlighting the importance of being prepared with a car warranty. Through engaging visuals and messaging, Roadtrip Ready linked the joy of summer travels with the peace of mind that comes from having comprehensive car protection, ultimately driving sales and reinforcing the value of warranty coverage for customers.
More Than A Car
I created the More Than A Car campaign at The Motoring Organisation to connect emotionally with customers and remind them of the cherished memories they‘ve made with their cars. Designed to tug at the heartstrings, the campaign highlighted moments like road trip singalongs, family fun days, and summer picnics, showing that a car is more than just a vehicle – it’s central to life‘s special experiences. By evoking these nostalgic memories, the campaign reinforced the importance of keeping their car in a good working condition, reminding customers they can’t afford to be without it.
Breakdown Nightmares
Breakdown Nightmares was a spook-tacular Halloween campaign I developed at The Motoring Organisation, blending humour and horror to highlight the importance of car warranties. The campaign played on classic horror movie tropes, imagining scenarios where drivers face their worst "nightmares" – from a car breaking down on a foggy country road to eerie noises under the hood that seem haunted. With a fun, lighthearted tone and engaging visuals featuring pumpkins, ghosts, and haunted mansions, Breakdown Nightmares reassured customers that a comprehensive car warranty is the ultimate "exorcist" for automotive woes. The campaign was designed to boost engagement during the Halloween season while reinforcing TMO's customer-first approach.
